Loquis: Alwyn Court

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Alwyn Court

  loquis

Published on:  2020-04-28 16:56:00

  Discovery

This is a 12-story apartment building located in Midtown Manhattan, one block south of Central Park. It was built between 1907 and 1909, and was designed by Harde & Short in French Renaissance style, with elaborate terra-cotta ornamentation in the Francis I style covering the entire facade. The interior courtyard has a painted architectural facade by artist Richard Haas. The building was constructed at a time when wealthy New Yorkers, some living in the city part time, began to shift from mansions to apartment living. Seventh Avenue was a hub of new luxury buildings. The Alwyn targeted this market, with perhaps the most lavish structure yet. Glazed terra cotta was a new material, and the facade dripped with ornate detail in that medium. Typical apartments had 14 rooms with 5 bathrooms, renting up to $10,000 per year; there was even one 24-room duplex, at $22,000. Many of the apartments had enormous rooms of about 18 by 30 feet. In 2012, the Alwyn Court was prominently featured as the background to a GEICO commercial, in which a semi-naked bodybuilder was shown directing traffic on Seventh Avenue in front of the building.

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