Loquis: Framestore

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Published on:  2020-04-28 12:53:00


It is a British visual effects company based on Chancery Lane in London. Formed in 1986, it acquired (and subsequently merged) the Computer Film Company in 1997. The company works across several different areas of the media: feature films, commercials, music videos, feature animation and digital. The company's work covered award-winning images in commercials, music videos, television graphics and television drama. In 1994 its film visual effects division was set up. Framestore has often collaborates with companies and advertising agencies to create trade characters: Animals that are used to advertise a good or service and become associated with the brand. In 2014, Framestore worked with CARFAX to further develop their trade character CAR FOX. The newly imagined character now represents the company and appears in their national television advertising and all their marketing materials.

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